Prince Royce

About Prince Royce

Geoffrey Royce Rojas grew up in the Bronx, the son of Dominican immigrants who filled their home with bachata and salsa. He started writing music as a teenager, teaching himself guitar and piano while absorbing everything from Aventura to Stevie Wonder. By his early twenties, he'd adopted the stage name Prince Royce and was shopping demos around New York. Sergio George, the producer behind hits for Marc Anthony and Thalía, heard something in those recordings and signed him.

His self-titled debut in 2010 landed differently than most bachata records. Stand By Me, his reimagining of the Ben E. King classic, turned a soul standard into something that felt both traditional and contemporary. The track went to number one on the Tropical Songs chart and stayed there. Corazón Sin Cara followed the same path. At 21, he had three number one singles from one album, which doesn't happen often. The record went platinum, and suddenly bachata had a new face that appealed to younger listeners who'd grown up bilingual and bicultural.

Phase II in 2012 kept that momentum going. Las Cosas Pequeñas and Incondicional showed he could write his own material that connected just as strongly as the covers. He started incorporating more R&B into the production, smoothing out some of bachata's rougher edges without losing the genre's essential guitar work and romantic intensity. Some purists weren't thrilled, but the approach expanded his reach beyond the traditional Latin market.

Double Vision in 2015 marked his full crossover attempt, with tracks in both English and Spanish. Back It Up, featuring Jennifer Lopez and Pitbull, was shameless pop radio bait, but it worked. The album debuted in the top ten on the Billboard 200, not just the Latin charts. He'd become one of those artists who could move between worlds, performing at the Latin Grammys one month and on mainstream pop bills the next.

Five came out in 2017, then Alter Ego in 2020, where he leaned harder into the English-language material. The duality in his music became more explicit, some tracks pure bachata, others indistinguishable from contemporary R&B. Carita de Inocente, a collaboration with Myke Towers, showed he could still deliver the romantic bachata that made his name.

These days he's an elder statesman of the genre at 35, which feels absurd but accurate. He's sold millions of records, toured internationally, and helped modernize bachata for a generation that grew up streaming. He's married with kids now, still releasing music steadily, still splitting his time between traditional and contemporary sounds. Not revolutionary exactly, but consistent and surprisingly durable in an industry that chews through Latin pop stars quickly.

Shows are packed with people who know every word. Couples slow dance through the whole thing. Prince Royce works the crowd with genuine ease, no pretense. You get the sense he's played these songs a thousand times and means every note. The energy is romantic rather than frenzied.

Known for Stand By Me, Guilty, Kiss Me, Obsesión, Back It Up

See Prince Royce Live