Peso Pluma

About Peso Pluma

Hassan Emilio Kabande Laija started making music as Peso Pluma in Zapopan, Jalisco, recording songs in his cousin's makeshift studio when he was still a teenager. The early tracks were rough, self-produced takes on regional Mexican music, uploaded to YouTube without much fanfare. He was figuring out his sound, mixing the accordion-driven corridos his parents grew up with and the guitar patterns he'd been learning since childhood with the trap cadences he heard everywhere else.

The turning point came with "El Belicón" in 2022, a collaboration with Raul Vega that actually connected beyond his small following. Then came "AMG" with Natanael Cano and Gabito Ballesteros, which pushed him into a different tier entirely. By the time those songs were circulating, Peso Pluma had developed what would become his signature: that distinctive nasal delivery, almost strained, cutting through corridos tumbados beats that land somewhere between narcocorridos and Latin trap. It's not a pretty voice in the traditional sense. It's reedy and raw, which somehow makes it more distinctive.

His 2022 album "Efectos Secundarios" felt like a declaration. The production was sharper, the features more strategic, and songs like "PRC" showed he could hold his own next to established names. But 2023 is when things exploded. "Ella Baila Sola" with Eslabon Armado became inescapable, hitting number one in multiple countries and racking up hundreds of millions of streams. Then the Bizarrap session dropped. "Bzrp Music Sessions, Vol. 53" took his sound to people who'd never heard a tuba in their life, crossing him over in a way few regional Mexican artists manage.

"Génesis," released in mid-2023, arrived when he was already massive. It stacked collaborations strategically: "Tití Me Preguntó" had already proven itself as a Bad Bunny feature moment, while "Un x100to" with Grupo Frontera became another crossover hit. The album debuted at number three on the Billboard 200, a rare placement for an artist working primarily in regional Mexican music. "Ella y Yo" with Eladio Carrión and Peso's appearance on tracks with everyone from Becky G to Junior H cemented his position as the connective tissue between regional Mexican traditionalism and everything adjacent to it.

He's dealt with the usual controversies that come with corridos territory: bans from Coachella rumors, criticism about narcoculture glorification, the standard discourse. But the momentum hasn't really slowed. Peso Pluma is headlining arenas now, moving between Mexico City, Los Angeles, and Miami like it's nothing. At 24, he's become the face of corridos tumbados going global, whether the genre's purists wanted that or not. His voice still sounds like it might give out mid-song, but that's never been the point.

Peso Pluma shows move fast and feel chaotic in the best way. Crowds rap along to every word, and the energy doesn't dip between songs. He's genuinely engaged with the audience, not distant. Expect thick clouds and people losing it during the bigger tracks.

Known for Bzrp, Vol. 53 (Bzrp Session), Ella Baila Sola, Tití Me Preguntó, Un x100to, Ella y Yo

See Peso Pluma Live