bbno$

About bbno$

bbno$ is what happens when a Vancouver kid named Alexander Gumuchian decides to make rap songs about being moderately successful and eating well. He started making music in 2016 mostly as a joke with his producer friend Lentra, but the joke kept working so he just kept going with it.

The name is pronounced "baby no money," which was accurate when he picked it but became increasingly ironic as his streaming numbers climbed. His early SoundCloud stuff had this lo-fi, almost careless energy that made it clear he wasn't taking himself too seriously. That turned out to be the entire appeal.

His breakthrough came in 2019 with "lalala," a collaboration with producer Y2K that somehow became massive on TikTok. The song is aggressively simple, with bbno$ rapping about his yoga instructor and shopping at Costco over a beat that sounds like it was made in about fifteen minutes. It hit different because everyone else was trying to sound hard or sad, and here's this guy just vibing about grocery stores. The track racked up hundreds of millions of streams and actually charted, which probably surprised him as much as anyone.

He followed that up with "edamame" with Rich Brian in 2021, which had a similar formula but slightly more polished. More food references, more casual flexing about minor lifestyle upgrades, same deadpan delivery. It also went huge on TikTok and became his second massive hit. At this point it was clear this wasn't a fluke, it was just his thing.

His albums and EPs don't really work like traditional projects. Stuff like "bb steps" and "eat ya veggies" and "good luck have fun" are more like collections of tracks than cohesive statements. Some songs hit, some don't, and he seems fine with that ratio. "baby" became another streaming staple, as did "nursery rhyme" and "meant to be." His 2022 album "eat ya veggies" is probably the closest thing to a definitive project, with features from Yung Gravy and Billy Marchiafava.

The Yung Gravy connection makes sense because they occupy similar spaces in rap, both making music that's self-aware and kind of funny without being full comedy rap. They're not trying to make you laugh at punchlines, they're just not pretending to be something they're not.

These days bbno$ is still doing the same thing, just with bigger numbers. He tours regularly, keeps dropping singles, and maintains that same energy of a guy who stumbled into a music career and decided to see how long he could ride it out. His music sounds like someone scrolling through their phone while casually mentioning they just made another hit song. It works because it feels accidental, even though by now it obviously isn't.

Shows are chaotic in the good way. Crowds are there to jump around and lose it to every hook, especially 'edamame.' He keeps energy deliberately high and doesn't slow down for introspection. Sets move fast, people leave sweaty.

Known for edamame, lalala, nursery rhyme, baby, free

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