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Bow Wow in Riverside

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Bow Wow
Kia Forum — Inglewood, CA

Bow Wow started as a child rapper signed to So So Def, riding the late '90s wave of southern hip-hop alongside Jermaine Dupri's production machine. He was basically unavoidable in the early 2000s with radio hits and a few movies, becoming one of the youngest rappers to actually chart. By his mid-career he'd transitioned into R&B-leaning rap with tracks like 'Let Me Hold You,' the kind of song that played at middle school dances and became weirdly ubiquitous. His albums were competent but ultimately forgettable for most people, though he maintained a fanbase through consistent touring and reality TV appearances. He's the definition of a late-'90s and early-2000s artifact—not bad at what he did, just existing in a very specific era.

His crowds are mostly people who grew up with him, there for nostalgia more than anything. Shows feel like a victory lap through the 2000s. Decent energy but nothing particularly memorable happens. He gets the hits out and calls it a night.

Known for Bow Wow (That's Me), Puppy Love, Freshman, Let Me Hold You, Outta My System

Bow Wow Wow played The Concert Lounge in Riverside on April 8, 2017. The Concert Lounge is a small, no-frills venue in the Inland Empire, and catching a new wave act with "I Want Candy" in their catalog at a room that size is the kind of experience you don't get at amphitheaters. Riverside was an intimate stop on the touring circuit.

Riverside's got a solid underground hip-hop foundation—it's always been more than just a pass-through on the 10. The city's supported everything from local rap crews to touring acts, and there's a real appetite for nostalgic West Coast hip-hop. Bow Wow represents that era perfectly: Southern rap that actually got radio play, but with real staying power in regional markets.

Stay in the Magnolia Center area near downtown Riverside, where restored historic buildings sit alongside new boutique hotels and wine bars—it's the only neighborhood that actually feels like somewhere worth spending an evening. Before the show, dinner at Duane's, a reliable California steakhouse with real cocktails and actual craft to the food. Spend your afternoon at the Riverside Metropolitan Museum or walking through the Mission Inn's sprawling Mission Revival campus—it's genuinely stunning architecture, the kind of thing that reminds you why people actually settled this part of California.

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